CUBE - World

Cube was founded in 1993 by Marcus Pürner, a young student at the University of Munich with a passion for bikes. This company is now a leader in the cycling industry. Marcus first created a bike shop with his friend, Michael Prell, who is now head of design. The shop had a surface area of 30 m² and was located on the premises of his father’s furniture company in Waldershof, Bavaria (Germany). The two young entrepreneurs quickly decided to go even further by designing their own frames. This marked the launch of Cube and, from then on, its success has been unfailing. The company has strong yet simple principles: offer flawless models that provide both a high level of performance and maximum steering enjoyment. Cube rapidly won over a large amount of people with its full range of products. It includes dozens of models with a huge variety of frames and equipment, from MTBs to road bikes, as well as Triathlon, Cyclocross, Gravel, hybrid, trekking and city bikes. The company also has notable expertise in the field of electric bikes and provides models that have been specially developed for women and children.

Cube is still based in Waldershof, a few hundred meters away from its historic premises. This is where the company creates, tests and even fully assembles (almost unheard of nowadays in this industry) all of its bikes from A to Z in its ultra-modern 40,000 m² factory where it also builds its own wheels. Cube makes about 500,000 bikes every year, which are sold in over 60 countries. This volume makes Cube one of the biggest brands in this sector.