Brands of the month

Sram

Sram

Founded in Chicago in 1987, SRAM is a brand that specialises in transmissions. It made its name in the MTB world by inventing of Grip Shift turning-handle gear shifts and, more recently, the first 11-speed cassette.When it comes to road cycling, its technology has seduced many riders who now can't do without it.

See all SRAM products
Shimano

Shimano

A central pillar of cycling history since it was founded in 1921, SHIMANO has been the source of many innovations. In particular, the Japanese company created the first complete Dura Ace group in 1973, the indexed gear shifter in 1984 and the brake lever gear shifter in 1990. It now offers a wide range of road, MTB and leisure cycling products.

See all SHIMANO products

Road cycling range

BMX range

Textile range

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